How I used my content strategy to grow my online business

In 2021 I sent my last cold DM and decided to go all in on content creation to develop a strong brand and leverage attraction-based marketing to grow my business.

Since then:

• I ended up growing my Instagram by 15,000 in a single month

• I’ve gone viral countless times on TikTok

• I hit 1 million monthly organic views on Pinterest

• I became a top creator on Pinterest

• I trippled my business revenue

• I started making passive sales and waking up regularly to payment notifications

• And I have dream clients coming to ME and referring me to their friends

Here's what changed about my approach to make this happen...

Before making the switch:

• I would post for the sake of posting because I thought “I should get something out there today” and it often lacked purpose

• I focused on educational content but not enough on the results I was helping myself and my clients achieve

• I didn’t speak enough to my specific methods, making it unclear what my coaching was all about, and therefore keeping my audience unsure if my packages were for them

• I held back on what I really wanted to say so that I could make “everyone” happy, and if everyone was happy then I would probably get more engagement (WRONG)

• Not sharing enough about who I am because I thought that would happen naturally and instead focused on hard selling (blocking my abundance)

After making the switch:

• I create purpose-driven content that is valuable to my audience and helps them get results

• I share more lifestyle content so that my audience gets to know me more as a person (also your lifestyle is a BIG selling factor...are you walking the talk and living the reality you preach)

• I share what I’m up to, what my clients are achieving, and key things that are driving our ongoing success to spark interest with my audience, show the real results that my methods provide, and a deeper look into what working with me is like

• I journal and reflect on my audience regularly to connect with how they’re feeling and what they want to know more of which makes content creation super easy and impactful

• I no longer create content for “everyone”. I speak directly to my ideal client and while that means a smaller group will resonate, that group actually feels something and become HELL YES clients. Which actually attracts more people like them and my audience became even bigger and more engaged!

The result:

My online community continues to expand and grow in engagement

My personal brand has strengthened and my community is super warm

I have people DM me about working together every week at all different price points

I make passive sales every day through my links

I haven’t sent a cold DM since 2021

I make more money, with more ease

And I have dream clients coming to ME and referring more dream clients to ME

Im SO glad that I shifted my focus from hustling, forcing, convincing, and worrying about how it was all going to come together...

To creating amazing offers that I’m obsessed with and that get my clients REAL results

And then creating high-impact content through my content strategy that always has me having fun, meeting new people, developing new connections, and making more money than I thought was possible!

P.S. Do you want my brand new FREE case study outlining the exact step-by-step methods that I used to help my client go from 800 followers on TikTok to 12,600+ AND convert dream clients in just 12 weeks!? [Get the free case study here].