5 Ways to Stand out on Social Media in 2024

Alex Freitas
Oct 30, 2024
3 min read

Social media isn’t slowing down—if anything, it’s just getting more crowded.

Don't worry that doesn't mean it's too saturated that just means you need to be strategic.

So how do you break through and get noticed by the right people in 2024?

It’s all about being strategic, genuine, and relatable in ways that feel fresh and human. Whether you're a brand or a personal creator, here are five smart moves to help you truly stand out and get your audience coming back for more.

How to Stand Out on Social Media in 2024...

1. Make Short-Form Video Unskippable with a Bold Twist

Short-form video is still the powerhouse for social media, but in 2024, it's all about finding your unique spin.

To get people to stop scrolling and start watching, give them a hook that makes them need to see what’s next. Show the behind-the-scenes, the messy moments, or take them somewhere unexpected. People want raw, relatable, and real.

Pro Tip: Lean into formats that get people involved. Think first-person storytelling, mini-tutorials, or a day-in-the-life reel—something that’s not just watchable but engaging. And remember, captions and overlays are your friends! Grab attention in those first three seconds.

2. Get Real with Authentic Storytelling

Gone are the days of perfectly polished feeds. People are craving authenticity more than ever, and that means sharing the full story—wins, fails, and the in-between. Audiences want to connect with the real person behind the brand, and the more transparent you are, the more they trust and engage with you.

Pro Tip: Take them on the journey, not just the highlights. Share your “why,” talk about the hard stuff, and show the human side of your business. The raw moments are what create those “me too” connections that build loyalty.

3. Get Hyper-Targeted with Micro-Influencers and Niche Communities

Forget only aiming for the big names; micro-influencers and niche communities are where the real engagement happens in 2024. Why? Because these creators have tight-knit audiences who genuinely trust them. A shoutout from the right micro-influencer can bring you real connections that feel way more personal.

Pro Tip: Work with people who get your brand, even if their following is smaller. Look for creators whose style and audience values align with yours. When it’s real, it resonates—and that authenticity is what drives actual results.

4. Let AI Personalize Your Content Like Never Before

AI isn’t just a trend—it’s a tool that lets you tailor your content to feel like a one-on-one conversation with each follower. Whether it’s customized recommendations, personalized story prompts, or even automated responses that sound like you, AI can help you connect in a way that feels like a human touch, not just another post.

Pro Tip: Use AI to analyze what’s working and to keep your content in line with audience preferences. Try interactive AI experiences—like quizzes or “choose your own story” type posts—that keep people engaged and feeling seen.

5. Build Community > Chase Followers

Forget the follower count—2024 is the year of building real connections and engaged communities. Your ideal audience wants a sense of belonging, so create spaces where they can connect with you and with each other. Whether it’s a Facebook group, a private chat, or a live session, make them feel like they’re part of something bigger than just a “like.”

Pro Tip: Go all-in on your engagement strategy. Respond to comments, answer questions, and make it clear that you’re not just talking at your audience but with them. When people feel part of your story, they’ll stick around and even become ambassadors for your brand.

Ready to Stand Out?

Standing out on social media in 2024 isn’t about flashy tricks; it’s about meaningful moves that keep people coming back for more.

These five strategies are your toolkit to make real connections and grow a loyal following that gets why you’re different. So lean in, get real, and let your unique voice shine through!